As an artist, one of the hardest things is to stand out from the crowd. Posting your latest work is great, but what about between those days/weeks...

How to Drive Effective Digital Sales: Social Media
As mentioned earlier, my gallery online sales soared from 23% to 35% last year. In fact I’m so convinced the future is in digital sales, I launched...

How to Drive Effective Digital Sales: Websites
I was recently chatting to an artist about selling online and they said they didn’t want to do it for two reasons: They didn’t like promoting...

Newsletters and Your ‘Voice’
Marketing people have known for aeons how important a personality is to their brand. If a company doesn’t have their own Walt Disney or Richard...

Marketing Yourself – An Overview
After finishing your artwork, there is nothing more important to any artist than selling it. Even if you’re ‘only in it for the glory’, what better...

The Artist’s Handbook – Introduction
Having spent 35 years in the entertainment industry, first as a session drummer, musician and songwriter, and later as an author and screenplay...

How to Drive Effective Sales in the Digital Domain – Social Media
As mentioned last month, my gallery online sales soared from 23% to 35% last year, so I’m living proof digital sales are increasing, like it or...

How can a gallery and artist work together to maximise publicity and sales?
How can a gallery and artist work together to maximise publicity and sales? (from our article in March’s The Artist magazine) There’s a saying I...

How to approach a gallery
How should I approach a gallery to consider my work? (from our article in February’s The Artist magazine) As an ex-songwriter, I completely...

Why use a gallery to promote and sell my work?
Why use a gallery to promote and sell my work? (from our article in January’s The Artist magazine) A subject that arose during my Facebook live...