Trust between an artist and gallery has never been more important in the digital age. Whereas in the past a gallery could simply remove an artist’s...
Paying for Digital Advertising and SEOs
An artist once told me that after decades of doing exhibitions, the same customers simply weren’t buying his work any more. He hadn’t grasped that...
Using Apps to Create Great Content
As an artist, one of the hardest things is to stand out from the crowd. Posting your latest work is great, but what about between those days/weeks...
How to Drive Effective Digital Sales: Social Media
As mentioned earlier, my gallery online sales soared from 23% to 35% last year. In fact I’m so convinced the future is in digital sales, I launched...
How to Drive Effective Digital Sales: Websites
I was recently chatting to an artist about selling online and they said they didn’t want to do it for two reasons: They didn’t like promoting...
Newsletters and Your ‘Voice’
Marketing people have known for aeons how important a personality is to their brand. If a company doesn’t have their own Walt Disney or Richard...
Marketing Yourself – An Overview
After finishing your artwork, there is nothing more important to any artist than selling it. Even if you’re ‘only in it for the glory’, what better...
The Artist’s Handbook – Introduction
Having spent 35 years in the entertainment industry, first as a session drummer, musician and songwriter, and later as an author and screenplay...
How to Drive Effective Sales in the Digital Domain – Social Media
As mentioned last month, my gallery online sales soared from 23% to 35% last year, so I’m living proof digital sales are increasing, like it or...
How can a gallery and artist work together to maximise publicity and sales?
How can a gallery and artist work together to maximise publicity and sales? (from our article in March’s The Artist magazine) There’s a saying I...